2010 Peugeot 608 Rendering and Speculations


Pug_907Here we go again; Peugeot is said to be readying a new flagship sedan dubbed 608 that aims to establish the French carmaker as a major player in the premium mid-size segment that’s besieged by models like the Audi A6, Mercedes-Benz E-Class, and the BMW 5-Series.

We don’t like to jump into conclusions, but judging from the ill-fated Peugeot 607 and about every other proposition from European carmakers besides those from the German troika (aka BMW, Audi and Mercedes-Benz), we fail to see the reason why Peugeot would want to spend money and resources on a project that has failure written all over it. Imagine, not even Alfa Romeo has managed to penetrate this particular segment, let alone a mainstream marque like Peugeot.

We’d find it more reasonable for the French carmaker to spend its time and money on a totally new project –for example a compact SUV/Crossover- than to give the premium mid-size segment another shot.

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